Do you own a local business?
We do internet marketing for
small business.
We win you customers.
We get you referrals.
We make your phone ring.
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Communication-IMPACT™ is a marketing
strategy for your local business that gets you
customers.
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Communication-IMPACT™ builds your credibility and makes
you easily accessible online when customers are looking for your products and services.
 The internet is changing how business is being conducted. The internet has leveled the
playing field between the large multi-nationals and your local small business. There is a lot of
confusion among local business owners as to what they should be doing to market their business online.
Some have invested in a website but the return on investment is not great.
They look for advice and are being told a wide array of tactics
they should deploy. It can all seems so overwhelming and the number one issue with any business owner
is the availability of time.
It is strongly suggested that every business should have a
website established even if it is a simple one. The site must be optimized for on-page compatibility
with the search engines. However that will only take you so far.
Now that you have a website, you need to launch marketing
content on the internet promoting your products and services with links to your website. This is
referred to as off-page optimization. However before we dive into speaking about some of your choices,
we need to address some basic marketing issues.
To run an effective internet marketing for small business, one
needs to understand their customers, their customer's habits and where their customers frequent online.
Once you establish that, you can then select the internet marketing tactics that will put your message
in front of your customers when they are searching for your products and services online.
For example, if you are marketing to people 18 to 25, then email may not be a tactic you would select.
Instead text messaging, Facebook and other venues could be selected to reach this marketing group.
On the other hand, if your market is 40 to 50 year old professionals, then text messaging may not be as
effective as email.
Instead, local business owners are being fed a lot of poor
advice. Some people claim that the business owner should Tweet, other say they should blog, others
suggest a fan page, a LinkedIn profile, articles, back links, video, email, audio, RSS feeds and the list
continues on.
We at Communication-IMPACT™ work to produce an internet
marketing strategy for your small business that will put your message, products, and services in front of
your customers when they are looking for you.
Now more than ever, you need to include internet marketing for small business as a main part of your overall marketing
strategy. With advances in technology, online marketing tactics such as
video are no longer only reserved for the big companies. Small local companies can utilize video, audio
and many other forms content to market their business online.
We invite you to explore this website to learn what
is available to make your business a success.
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