Your Trusted Guide in the
Digital and AI Revolution
From Industrial Leadership to Digital Orchestration:
I Partner With You in AI Transformation.
I get it.
Understanding digital strategies and using Artificial Intelligence can feel overwhelming. How do you stay on top of all the progress?
You need a guide who truly understands your business – someone who combines deep industry insight with cutting-edge digital knowledge.
This is my foundation.
I help leaders like you confidently embrace the future, not just keep up, but truly lead.
My Journey: Building Bridges from Industry to Practical Innovation
My approach comes from decades of diverse, hands-on experience where traditional industry meets new ways of working.
A Foundation in Industrial Strength:
My career began with a diploma in Chemical Engineering Technology from Toronto Metropolitan University.
I spent 15 years with a global manufacturer of steam heating and process equipment, operating in 38 countries. I moved from customer service to outside engineering sales, helping consulting and stationary engineers solve heat exchange challenges for industries like pharmaceuticals, pulp and paper, oil and gas, and food manufacturing.
I conducted hundreds of energy efficiency surveys in factories, finding ways to save energy and make operations better. I also trained hundreds of industrial and mechanical engineers.
This experience led me up the corporate ladder, eventually becoming President and General Manager for the Canadian division.
Creating New Paths & Driving Sales:
From there, I joined an environmental startup as VP of Sales and Marketing.
I helped create technology to separate and recover oil from water for the upstream oil and gas industry. I co-authored and presented 12 technical papers at industry symposiums around the world, from San Francisco to Moscow.
I played a key role in taking this technology from an idea to US$30 million in sales.
This part of my journey showed my skill in bringing new solutions to mature B2B industrial markets and getting results.
Digital Expertise & Sharing Knowledge:
For the past 15 years, I have run my own digital marketing agency.
I have worked with everything digital: website design and hosting, SEO (on-page and off-page), social media training, creating content and video, keyword research, and setting up and running campaigns on platforms like Google Business Profile, Facebook, Instagram, LinkedIn, YouTube, TikTok, and Meta Ads.
For the last 11 years, I have taught SEO, digital marketing, and social media classes at Concordia University in Montreal.
Now, I teach business owners, professionals, and young adults.
For 7 years, I have also volunteered internationally, helping organizations in developing countries, including indigenous communities across Canada, Kenya, Honduras, and Peru, improve their digital marketing and online presence.
Moving Forward with AI:
I was first exposed to AI in November of 2022 during one of my international volunteer mandates in Nairobi, Kenya.
I have been deeply focused on AI since then.
I have studied prompt engineering and how to put AI into use at a company level.
I now include AI in my SEO, digital marketing, and social media classes.
I will build plans for your marketing team to use AI broadly, and this can also help your sales team.
My Approach: Your Business, Understood & Supported
I believe a broad holistic view of digital marketing works best.
Some people focus on just one area. I do not. A narrow focus can create biases.
Today, AI is becoming common and your business need a wide approach to guide your digital plans.
Separate efforts are not as good. Plans need to combine SEO, social media, paid advertising, and content creation. This creates a full picture.
My skill is in understanding your company's full needs. I create strategies that fit your specific customers. I use many AI tools to help you get there.
I act as your fractional Chief Marketing Officer. If a task needs a special expert, I bring them in and manage them for you.
I teach and guide your people. My aim is for your team to handle digital marketing on their own.
I am happy to work myself out of a contract because I enjoy seeing SMBs eventually manage their own digital marketing successfully.
Why Partner With Me? Your Strategic Partner in Change
My unique background in industrial business and executive leadership, combined with my broad digital marketing skill and AI knowledge, means I truly understand your challenges. I can explain complex ideas clearly.
- You get clear financial results. My work helps your business get better returns from digital efforts.
- Your team gains confidence. I help your marketing department use AI better. This makes them stronger.
- Your company stays current. We help you put AI to use in your business. This keeps you ahead of competitors.
- You manage change well. I have plans and frameworks to help your company use AI across many departments. I also work with change management experts.
Are you ready to make your business digital-ready and AI-strong?