Providing a pleasant customer experience will go a long way in building sales and loyalty.
Should I care?
Here are some of the numbers you need to know.
- In early 2014 mobile became the dominant audience online.
- Over 50% of the users that click on ads in search results are on mobile devices
- When surveyed B2B consumers answered yes 84% of the time when asked if they research B2B products with a tablet
- When surveyed B2B consumers answered yes 72% of the time when asked if they research B2B products with a smartphone
Which local business will most likely benefit from a mobile friendly website?
When people are out in their communities shopping, one information source that is constant for everyone is their smart phones. If they are at a big box store and don't find what they want, you bet they will be searching on their smart phone to see if anyone else can help them. How sweet would it be for a new customer to call you from a big box store because your site showed up in their Google search and it only took a tap on the screen to call you.
Emergency service companies!
Do you own a towing company or an auto service garage? When someone's car breaks down or fails to start, what recourse do they have other than to use their smart phone to find assistance. Are you a dentist or a plumber that offers emergency services? Emergencies don't conveniently happen when your customer is sitting in front of their desktop computer. It happens in the most inappropriate times and places. All your customer has, is their smart phone to bail them out. Do you show up? Get the message?
Non-emergency service companies.
Yes they too will use their smart phones out of convenience. They may remember that they have to find a new dentist for a check up. Or they may need to get someone to give them a quote on a home renovation project. The smart phone gives them the convenience of calling for assistance when and where they want.
For quite a while I thought B2B companies would not need a mobile site. Businesses will call other businesses during business hours when they are at work. Right? Not anymore. Many business decision makers will do their research when they get a spare moment which may be at the kid's sports practice, when they are waiting for the plane, during the bus or train commute to work in the morning. It would serve your company well to have the information they are looking for in a format that they can navigate and easily consume.
Still not convinced? Observe the habits of your customers. How often are they using their smart phone to find information online? How often do you search the internet for information on your smart phone?
Need your web presence to be mobile friendly? We can help. Contact us to discuss your needs and we will get your site mobile fast.