Social media has evolved over the last few years. Your clients now place more importance in your social media properties and how you interact with your audience. Social media is an opportunity to gain positive feedback and offers a new channel to educate, entertain, enlighten and engage your audience.
You need a strategy for your social media efforts. You need to develop your online voice and work to create a loyal and vibrant following. This takes planning and involves more than the marketing and sales department. You subject matter experts (SMEs) will need to participate and share their knowledge and expertise as well.