Strategy - IMPACT

Strategy - IMPACT™

Online Marketing Strategy for your business

Your online marketing strategy need to address 3 key areas.  

  1. Get Found: When your customers are looking for your products and services on the internet, do they find you? Is your marketing message for your business found in the key places where your target customer base can read it? Do you rank well for search terms used by customers ready to buy your products and services? Are you listed in key directories? Do you blog or tweet? Are you on Facebook, Instagram, Pinterest, LinkedIn or YouTube?  Is your marketing content optimized so the search engines like Google or Bing can properly index the content?

  2. Get Known: People buy from people or companies they trust. Do they trust you? Do they remember your name, brand or what differentiates you from your competition? Can people get to know you easily so they can like you and trust you?

  3. Get Clients: Are you easily accessible? Does your marketing message have a clear call to action? Does your message resonate with your customer? Do you answer your customer's question? Do you have a clear solution to your customer's problem? Do you offer incentives and opportunities to upgrade? Are you providing real value for your target market?
Regardless of whether you are a B2B or B2C company, a solid strategy is required so you create effective content that will resonate with your target audience. A sound strategy will keep you on track so you are consistent and persistent with your content creation.

This is what Strategy - IMPACT™ will do for you:

  • Help you develop your three main customer personas.
  • Review your top three competitors and identify their online strengths and limitations. Also review their online advertising campaigns and the keywords being purchased by the campaign.
  • Review your existing marketing collateral, identify your unique pieces of content and develop a plan to distribute and syndicate your existing content for maximum exposure.
  • Determine which social media platforms are for you and develop a plan for consistent content generation that educate, entertain, enlighten and engage your audience. This is part of Communication-IMPACT™'s special content creation program called E4™.
  • Review and determine if a PPC campaign will be right for you and customize the campaign so it is effective and efficient.
  • Investigate alternative online properties and platforms to promote your message.
  • Utilize the power and effectiveness of your overall corporation to catapult your online presence.
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