Phase 1: The 30-Day Digital Pipeline Diagnostic
The fixed-fee starting point. You find out exactly where your pipeline is leaking before we spend a dollar building anything.
Price: $15,000.
Fixed fee. No retainer.
Most agencies ask you to sign a 12-month contract before they understand your business, your sales cycle, or your buyers.
I do not work that way.
Before I build a single asset, I run a 30-day audit of your digital footprint against your top competitors. I find the gaps, map what it would take to close them, and hand you the blueprint.
If the math does not make sense, we shake hands. Your financial exposure is capped.
The Boardroom Deliverables
What you actually get when you commission the diagnostic protocol.
For The CEO
1. The Competitor Threat Assessment
Your product is technically superior.
So why are you losing bids?
I audit the exact competitors taking your anchor accounts.
I map the search terms buyers use to find them instead of you, and I show you what it would take to change that.
For VP of Sales
2. The Lost-Bid Autopsy
Give me access to your CRM and the post-mortems on your last few lost deals.
I find the exact moments your reps walked into a negotiation without the right information to defend your margins.
Then I show you what specific digital assets would have changed the outcome.
For The CFO
3. Revenue Leakage & CRM Audit
Right now, your sales reps are probably the ones entering your CRM data.
That means you have no reliable baseline for what it costs to acquire a customer.
I audit your lead attribution, find where the reporting breaks down, and establish a clean handoff protocol before we run a single campaign.
For SMB Owner
4. The AI Capability Audit
I audit what your team is already using.
I identify the tools you can cancel, the tools worth keeping, and the AI workflows your existing staff can realistically run without adding headcount.
The Executive Decision
Timeline: 30 Days
Investment: Fixed-Fee ($15,000) Zero open-ended retainers. Deliverable Executive Blueprint
The Outcome: A written blueprint you own outright.
You can take it and execute internally, or bring me in for Phase 2 - The Arsenal Build.
Executive Briefing: Addressing Boardroom Objections.
The CEO Objection
The Question:
""We already know who our competitors are and why we lose to them.
Why should we pay $15,000 for an audit?"
The Answer:
You know your engineering specs.
You do NOT know your digital acquisition pipeline.
You are losing bids to inferior products because your competitors are intercepting 32-year-old procurement engineers online before your sales team even knows an RFQ exists.
We forensically map the exact search terms and digital assets they are weaponizing against you.
Then? We build the architecture to steal that market share back.
The CFO Objection
The Question: "Why do you require backend access to our CRM (Salesforce/HubSpot) just to do a marketing audit?
Are you trying to steal our data?"
The Answer:
I am establishing your financial baseline.
Right now, your sales reps dictate the attribution in your CRM. That means you have zero objective truth regarding your Customer Acquisition Cost (CAC).
I audit your CRM to locate the revenue leakage.
I establish the mathematical baseline for our 90-Day SLA.
We do not touch your data. We secure your cash register.
The Commodity Objection
The Question: "Can we skip the $15k Diagnostic and just pay you to rebuild our website?"
The Answer:
No.
Prescription without diagnosis is malpractice.
We do not build "brochure websites." We build capitalized digital revenue engines.
If we do not audit your competitor landscape and your CRM hygiene first, we are just guessing with your capital.
We do not guess.
The VP of Sales Objection
The Question: "Are you using this diagnostic to come in here and tell me my sales reps don't know how to close?"
The Answer:
No.
I am using this diagnostic to prove that your veteran reps are currently walking into a gunfight with a butter knife.
I autopsy your lost deals to find the exact moments your guys were ambushed by a competitor’s interactive specs or calculators.
My job is to find the digital sledgehammers your reps are missing. Then we arm them properly.
The SMB Owner Objection
The Question: "Fifteen thousand dollars is a lot of money just for a report.
What is the actual, tangible ROI of Phase 1?"
The Answer:
The alternative is authorizing a $100,000 annual marketing budget based on guesswork.
This fixed-fee diagnostic prevents you from spending capital on the wrong AI tools, the wrong SEO targets, and the wrong software.
You get a fully actionable Executive Blueprint.
If you don't like the math? We shake hands and you walk away.
Zero further exposure.