Fractional CMO in Montreal for industrial and technical companies


Communication-IMPACT is a Montreal-based Fractional CMO practice led by M.J. Plebon, a former industrial President who has taught digital marketing at Concordia University since 2015. He works with Quebec and Canadian manufacturers that are losing bids to competitors who are easier to find online. Engagements start with a fixed-fee 30-Day Diagnostic and run on a 90-day SLA.


Why hire a Montreal-based Fractional CMO?


A Montreal-based Fractional CMO can walk your plant floor, sit in your boardroom, and meet your sales team in person. M.J. Plebon also knows the Quebec business context, including how Law 25 affects the way your company collects and tracks leads.


Montreal has always been home. I turned down relocations to Toronto, Norway, and Houston to stay here. My clients get someone who will still be here next year.


  • In-person meetings and plant visits in the Montreal area
  • A peer who has run a Canadian industrial division
  • Lead tracking set up with Quebec's Law 25 in mind
  • Concordia University instructor since 2015, so your team gets current practice


What does a Fractional CMO do for a Montreal manufacturer?


For a Montreal manufacturer, M.J. Plebon diagnoses where the pipeline leaks, builds the sales tools and search work buyers need, runs the marketing against a 90-day SLA, and trains your team to take over. It follows Communication-IMPACT's four-phase Integration Framework.


  • Phase 1: a $15,000 fixed-fee, 30-day audit against your top competitors (link: /30-day-digital-pipeline-diagnostic)
  • Phase 2: ROI calculators, comparison pages, spec portals, and intent-based industrial SEO (link: /the-digital-arsenal-build)
  • Phase 3: Fractional CMO leadership for $8,000 to $20,000 per month, tied to qualified RFQs (link: /fractional-cmo-and-AI-orchestration)
  • Phase 4: your team trained to run it without me (link: /Internal-capability-transfer)


How does Quebec's Law 25 affect industrial marketing?


Quebec's Law 25 sets rules for how businesses collect, use, and protect personal information, and that includes the leads in your CRM and the forms and tracking on your website. Any marketing plan for a Quebec company has to account for it.


This section is general information, not legal advice.


In practice, Law 25 touches three parts of a lead generation system:

  • Your contact forms, which collect personal information and need clear consent
  • Your website tracking and cookies, which need to be disclosed
  • Your CRM, which holds personal information about every lead and customer


When I audit your CRM in the Diagnostic, I work with read-only access, and the data does not leave your systems. Communication-IMPACT has its own designated person in charge of the protection of personal information, as Law 25 requires.


Does Communication-IMPACT work outside Montreal?


Yes. Communication-IMPACT is based in Montreal and works with industrial companies across Canada by video, with in-person visits when the work calls for it.


Most of the work happens on video calls and shared documents anyway. What matters is that I understand your buyers, your process, and your market. Distance does not change that.


Questions from Montreal companies


Montreal owners usually ask whether I will visit the plant, how we meet, and what it costs. Short answers: yes, a mix of in-person and video, and the same published prices as everywhere else.


Will you visit our plant?

Yes. For Montreal-area clients, I visit the plant early in the Diagnostic. Seeing the floor and meeting your engineers in person makes the technical briefings faster and the content more accurate.


How often do we meet in person?

As often as the work needs. A typical rhythm is an in-person kickoff, a monthly pipeline review that can be in person or on video, and working sessions with your team as we go.



Do Montreal companies pay different prices?

No. The prices are the same for everyone and published on the site: $15,000 for the Diagnostic, $20,000 to $40,000 for the Arsenal Build, and $8,000 to $20,000 per month for the Fractional CMO phase. All prices are in Canadian dollars.


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Written by M.J. Plebon, Fractional CMO and founder of Communication-IMPACT, Montreal. Last updated October 21, 2026.