Cookie Policy
Effective Date: March 11, 2026
At Communication-IMPACT, we don't believe in "vanity metrics." We use cookies and similar tracking technologies to understand how B2B buyers interact with our technical assets and to ensure our "Industrial Revenue Engine" is delivering high-quality RFQs.
1. What are Cookies?
Cookies are small text files stored on your device when you visit a website. They help us recognize your browser, remember your preferences, and provide a frictionless experience when accessing our technical spec portals or ROI calculators.
2. How We Use Cookies
We use cookies to:
- Ensure Functionality: Some cookies are essential for the Website to work (e.g., security features and load balancing).
- Analyze Performance: We track how visitors move through our "Integration Framework" to identify where users drop off and where technical intent is highest.
- Optimize SEO & AEO: We use data to refine the technical queries procurement engineers use to find your specs.
- Identify Intent: We use cookies to differentiate between "tire-kickers" and high-value leads that meet your Ideal Customer Persona (ICP) parameters.
3. Types of Cookies We Use
| Category | Purpose | Necessity |
|---|---|---|
| Essential | Required for basic site navigation and security. | Mandatory |
| Analytical | Help us understand visitor behavior (e.g., Google Analytics). | Optional |
| Marketing | Used to track the effectiveness of lead-gen assets and RFQ origin. | Optional |
| AI Personalization | Assist our AI Council frameworks in delivering relevant technical specs. | Optional |